Unilever Zimbabwe in partnership with                                   and Econet Wireless Zimbabwe launched the very first sponsored call campaign outside of South Africa that will allow Unilever across all their brands to advertise to Econet prepaid subscribers on Ringback tones.   

This campaign subscription rate grew by 2,000%

by word-of-mouth to reach over 200,000 fully registered users in less than 2 weeks.

 

Click to download the case stuy.

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